Talent Mapping & Market Intelligence Services in Colombia

Strategic Talent Intelligence for Informed Leadership Decisions

In the world of executive talent, information is power. Organisations that understand their talent landscape -who is available, where they are, what they earn, and when they might be open to a move -hold a decisive strategic advantage over competitors who recruit reactively. EP HeadHunter’s talent mapping and market intelligence services provide the proactive research and analysis that enable you to make informed workforce decisions months or even years before a critical position opens.

Our talent mapping practice operates at the intersection of executive search methodology and strategic consulting. We apply the same research rigour and network access used in our retained search engagements to a broader intelligence-gathering mandate, producing comprehensive talent landscape reports that inform succession planning, compensation strategy, organisational design, and competitive positioning.

What Is Talent Mapping?

Talent mapping is a systematic research process that identifies, profiles, and catalogues executive talent within a defined scope -whether that scope is a specific industry, function, geography, or combination thereof. Unlike executive search, which is triggered by a vacancy, talent mapping is a proactive exercise that builds strategic intelligence before a hiring need arises.

The outputs of a talent mapping engagement equip your leadership team with:

• A clear picture of the talent landscape -Who holds key positions in your industry, where they came from, and how long they have been in their current roles
• Compensation intelligence -How your total rewards packages compare to market benchmarks for equivalent roles
• Succession readiness data -Which external candidates could be viable successors for your most critical leadership positions
• Skills gap analysis -Where the market has abundant leadership talent and where scarcity exists
• Competitive insight -How your competitors are structuring their leadership teams and where they are investing in executive talent

Our Talent Mapping Methodology

Scope and Objective Setting

Every talent mapping engagement begins with a clear definition of scope and objectives. We work with your leadership team to answer key framing questions:

• Which roles or functions should be mapped?
• Which industries and competitor organisations are most relevant?
• Which geographies should the map cover?
• What decisions will the intelligence inform (succession planning, compensation review, market entry, restructuring)?
• What level of individual candidate detail is required?

These parameters shape our research design and ensure that the final deliverable is precisely calibrated to your strategic needs.

Systematic Research and Data Collection

Our research team employs a multi-source methodology to build a comprehensive picture of the talent landscape:

• Organisational structure mapping -Documenting the leadership hierarchies of target organisations, including reporting lines, spans of control, and recent structural changes
• Individual executive profiling -Building detailed profiles of key individuals, including career history, educational background, functional expertise, and estimated tenure
• Compensation research -Gathering base salary, bonus, equity, and total compensation data through market surveys, published benchmarks, and our proprietary intelligence network
• Talent flow analysis -Tracking how executives move between organisations over time, revealing hiring patterns, competitive dynamics, and talent pipeline dependencies
• Market trend identification -Identifying emerging leadership roles, evolving competency requirements, and shifts in talent supply and demand

Analysis and Strategic Interpretation

Raw data alone does not create strategic value. Our consultants analyse the collected intelligence through the lens of your specific business context, producing insights that directly inform decision-making:

• Talent concentration analysis -Identifying which organisations and industries hold the deepest pools of relevant leadership talent
• Compensation positioning -Benchmarking your current and planned compensation against market reality to identify competitiveness gaps or over-investment
• Succession risk assessment -Evaluating the availability and readiness of external succession candidates for your most critical roles
• Geographic talent distribution -Mapping where executive talent is concentrated across Colombia and Latin America, informing decisions about office locations, regional structures, and remote leadership models
• Emerging talent identification -Spotting high-potential executives in earlier career stages who may be suitable for development or future recruitment

Applications of Talent Mapping

Proactive Succession Planning

The most effective succession plans are informed by a realistic understanding of external talent availability. Talent mapping provides the external benchmark against which internal succession candidates can be evaluated, ensuring that your succession strategy accounts for both internal development pathways and external recruitment options.

When talent mapping reveals that strong external candidates are available for a critical role, you can build relationships with them well in advance of a vacancy, reducing your time-to-fill when the need arises. Conversely, when mapping reveals that external talent for a specific role is scarce, you can prioritise internal development investment accordingly.

Compensation Strategy

Are you paying too much for certain leadership roles? Too little for others? Talent mapping provides the evidence base needed to calibrate your compensation strategy. For current market data, see our executive salary guide for Colombia 2026. Our compensation benchmarking covers base salary, variable pay, long-term incentives, benefits, and total remuneration -benchmarked against specific competitor organisations, industry segments, and geographic markets.

This intelligence enables data-driven conversations with your board and compensation committee about talent investment priorities, pay equity, and market positioning.

Market Entry and Expansion Planning

For organisations planning to enter a new market or expand into a new industry segment, talent mapping answers the critical question: is the leadership talent we need available in the target market? Our research identifies whether suitable executives exist locally, what it would cost to attract them, and which competitor organisations represent the most likely source of talent.

Organisational Restructuring

When restructuring, mergers, or acquisitions create new leadership requirements, talent mapping provides an instant view of the available external talent pool. This intelligence accelerates the restructuring timeline by enabling parallel external search and internal redeployment planning.

Deliverables

Every talent mapping engagement produces a comprehensive intelligence package that includes:

• Executive summary with key findings and strategic recommendations
• Talent landscape overview with visual maps showing talent distribution by organisation, geography, and function
• Individual executive profiles with career summaries, estimated compensation, and readiness assessments
• Compensation benchmarking tables comparing your packages to market medians, quartiles, and competitor-specific data
• Talent flow diagrams showing executive movement patterns between organisations over the past three to five years
• Skills gap analysis identifying where market supply falls short of projected demand
• Strategic recommendations tailored to your specific business context and workforce planning objectives

All deliverables are presented in a confidential, board-ready format with clear data visualisations and actionable insights.

Turn Intelligence into Advantage

The organisations that win the competition for executive talent are those that anticipate their needs, understand their market, and act before their competitors. EP HeadHunter’s talent mapping and market intelligence services give you the strategic foresight to build a stronger leadership bench, more competitive compensation packages, and a more resilient succession pipeline.

Contact us to discuss how talent mapping can inform your next strategic workforce decision.